近期从业一些优化的SEOer都是会发觉一个怪异的状况，许多公司网站建设的某些关键字都出現了大范畴的起伏，今日仍在主页也许明日就掉到三、四页以后了。依照百度搜索一切正常的优化算法升级，网址关键字排名不应该出現这般极大的变化，如果是网址遭到被降权惩罚，那全部的关键字都应当遭受危害呀。许多网站站长都会QQ社区论坛里说百度搜索又异常了，酷站科技到不那么觉得，看起来沒有眉目的状况通常都是有其存有的根据，SEO网址优化仅有通过表象寻找到百度搜索转变的足迹，才可以更强的优化自身的网址。
Recently in some optimization of the SEOer will find a strange phenomenon, many enterprise website construction of individual keywords appear larger fluctuation, today is the tomorrow off to three or four pages later. Baidu update according to the normal algorithm, web site keywords ranking should not be such a big change, if the site being down the right, then all of the keywords should be affected. Many webmaster in QQ forum said Baidu not normal, luxuries China to not think so, seems to have no clue phenomenon often has its basis, SEO website optimization only penetrate the surface, to find the changing tracks of Baidu, optimization can better your net station.

网址最近尽管沒有应用过哪些违反规定或是舞弊的优化技巧，网址的优化进展和以前进展一样，那是怎么回事造成 某些关键字排名忽然大范畴的降低呢?细心的剖析这种网址的內容，客户点击量和等待时间便会发觉，这种营销推广型网站建设的內容与关键字的匹配度较高，且內容比较丰富多彩。但进一步的发觉许多內容全是以偏概全的说，随意选取一个题目根据网页搜索，都能够获得许多与之有关的內容，尽管文章内容全是自身原创文章的并沒有是多少反复，但却不可以给客户产生是多少有使用价值的內容。在看客户的点击量和等待时间并不高，一部分客户匆匆忙忙点一下下就离去造成 与之关键字有关的网页页面的跳失率过高。而在查寻这种关键字的外部链接，大多数是原创文章别人的文章内容，尽管也是有一些推广软文文章投稿，但总体上還是以原创文章主导。
Website without the use of any illegal or cheating optimization technique, optimizing the schedule and the site of the schedule as before, that is what caused the decline of individual keywords ranking suddenly wide? A careful analysis of the content of these sites, users click rate and residence time will find the matching degree, high content and keywords of these marketing website construction, and the content is more abundant. But further found that many are repeat word for word what others say that, just pick a title by Baidu search, can get a lot of related content, although this is false original not much repetition, but not give users much valuable content. Look at the user's click rate and residence time is not high, part of the user to click the left hurriedly to the words related to the page out rate is too high. But in the chain inquires the keywords, mostly false original others article, although there are some soft Wen contribute, but on the whole, or pseudo original.

想到到百度搜索最近不久发布的星火计划，随后百度搜索绿萝算法升級到2.0。大家知道百度星火计划的发布便是为了更好地维护网址的原創內容，绿萝算法2.0则是严厉打击废弃物外部链接，这两个优化算法的组成也是从內容到外部链接对原創的高度重视。酷站科技的网址某些关键字排名出現这般极大的排行起伏，本人觉得是百度搜索优化算法转型的結果，依照以前的优化算法一个网站排在百度搜索引擎的首页那就是毫无疑问毫无疑问的，伴随着百度搜索对有使用价值原創的高度重视，对客户体验的关心，网址的排行不仅和文章内容的內容、外部链接等相关，百度搜索又提升了文章内容的使用价值和顾客的钟爱水平等考评要素，尽管一个网站在以前百度搜索的考评中做到其规定，但在客户体验度和文章内容的使用价值传送等也有缺乏，进而在百度新优化算法下排行出現了降低。
Lenovo to Baidu recently launched the spark plan, upgrading Baidu green algorithm to 2. We know that the launch of Baidu spark plan is the original content in order to protect the site, green algorithm 2 is strike garbage outside the chain, the combination of these two algorithms is from the content to the chain to the original value. Luxuries Chinese Web site keywords ranking ranking individual fluctuations so huge, personally think that is the result of changes in Baidu algorithm, in accordance with the algorithm before my site row in the home page that is no doubt Baidu Baidu, along with the value of the original value, to the attention of the user experience, the site's ranking is not just about the content, such as the chain, baidu added assessment factors in the value and customer preference, although my site before Baidu assessment to meet the demand, but in the user experience and the value transfer, are lacking, thus ranking fell in the new algorithm under the baidu.

对于一部分百度关键词一些较小幅度转变的缘故，酷站科技也谈一谈自身的观点：
As to the reason for part of the site keywords small variation of luxuries, China also talk about his own views:

伴随着百度搜索对文章内容品质和客户体验的高度重视，当然在排行时不可以忽视了客户的体会了。百度搜索根据对客户个人行为的检验，可有清晰的了解每个网址客户的浏览量、浏览時间、客户的满意度等数据信息，倘若排在第一位的网址客户点击量和等待时间都还没第二位的高，那麼百度搜索当然就觉得第二位的网址对客户更有使用价值，进而把其提高在第一位。因为每一个网址的点击量和客户浏览 時间全是不确定性的，免不了出現是多少不一的状况，当然导致百度搜索排名的不断调整了。自然，百度搜索考评的要素不仅是这种，但在网址别的强制标准都相差无异的状况下，客户体验也就变成了排行的合理根据了。
With the Baidu the quality and user experience attention, naturally in the rankings can not ignore the user experience. Baidu through the detection of user behavior, can know the data volume, various web user access time, user's loyalty, if the web site users click the first rate and residence time is not second bit high, then Baidu naturally think second sites for users to more value, thus the increase in the first place. Because each website click rate and user access time is uncertain, there will be many different natural cause, baidu ranking kept fine-tuning. Of course, baidu evaluation factors is not only these, but in the other site hard conditions are not much difference between case, user experience has become the effective basis for ranking.

因而，企业官网优化要想扼守关键字排名，防止出现多余的起伏，还要从一下2个层面下手：
Therefore, the enterprise website optimization to guard the keywords ranking, to avoid unnecessary volatility, can begin from the following two aspects:

一、文章内容的品质度
The quality of

百度搜索在发布石榴算法时，就确立了对废弃物网页页面的严厉打击，星火计划的发布也是主要维护有使用价值的原创文章内容。公司两者之间想方设法的找寻各种各样优化对策和方法，还比不上顺从百度搜索优化算法发展趋势的方位，关键在文章内容的品质上狠下功夫，抛下之前的转截或是原创文章，勤奋在原創的基本上提高网址的品质。自然，网站内容的品质不仅反映在內容的多元性、稀缺资源、公信力等，更偏重于文章内容传送的使用价值，带来客户的协助，仅有网站站长客户的观点为其造就有使用价值的內容，当然百度搜索也会对大家的网址十分偏爱。
Baidu in the launch of pomegranate algorithm, made clear the rubbish site hit, launched the spark plan is mainly to protect the value of the original article. Looking for a variety of optimization strategies and techniques of enterprises and make every attempt, rather than cater to Baidu algorithm development direction, the focus of efforts on the quality of the article, to abandon the previous reproduced or pseudo original, efforts to upgrade the quality of the site in the original basis. Of course, quality of website content is not only reflected in the content of the richness, rarity, authoritativeness, focuses more on the transfer of value, to help users, only Adsense users position to create valuable content for its, natural Baidu will also have a special liking to our website.

二、客户体验 (User Experience)

百度搜索引擎不管如何改革创新都离不了客户的适用，做为其生产制造的基本就务必得到客户的认同。网址要想在百度搜索引擎中得到好的排行，就务必搞好客户体验，仅有客户信赖大家的网址才可以提升百度搜索引擎的好感度。提高客户体验的方式有多种多样，普遍的对策便是提高客户对网址的点击量、增加客户的等待时间、层面客户迅速找寻的到要求的內容、正确引导客户积极主动的参加在其中、提升忠诚客户的电话回访率、降低或是避免网页页面的广告宣传和弹出窗口等。
Support search engine no matter how reform cannot do without the user, is the basis of production must be authorized users. The site to get good rankings in search engines, it must make the user experience, only the user trust our site in order to increase the search engine friendly degrees. To enhance the user experience by many ways, a common strategy is to enhance the user on the site click rate, prolong the retention time, users quickly find to demand contents, guide users actively involved, more loyal users return rate, reduce or eliminate the page ads and popups etc..

有时候为了更好地提升网址关键字排名的平稳，能够 适度基本建设一些高品质的外部链接，不但能够 具有提升网站访问量，提高百度权重的功效，也是对网址的排行具有一种网络投票的功效。关键是我们在外链发布的全过程中，必须落实客户至上，才可以确保网络投票的实效性。
Sometimes in order to increase the site keywords ranking is stable, can be appropriate to build some outside the chain of high quality, not only can rise to increase website traffic, improve website weight function, is a vote of the role of the site's ranking has. The key is that we in the chain construction process, need to carry out quality, to ensure the effectiveness of voting.