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怎样提升网络推广质量

2012-08-10 酷站科技
 1.大流量关键字(Big flow keywords)

每一个领域都是会有大流量的关键字。网址的主关键字挑选,自然首先选择总流量大的,大流量是互联网销售的根基。从这一视角上讲,要是在SEO工作能力确保的前提条件下,选择什么关键字都并不是难题。殊不知大流量的关键字一般分为二种,一种是真正总流量,反映了具体客户的要求,平稳而合理,市场竞争一般也较为猛烈,一种是虚报总流量,用手机软件刷来的,短期内内的大流量造成,又或者是某一恶性事件引起的搜索指数猛增,例如“央视春晚睡觉姐”“刘谦魔术揭密”相近的恶性事件,能让关键字不断几个星期時间都很高。可是,针对必须长期性发展趋势的网址而言,根据总流量来分辨关键字一般并不是聪明的作法。执行能力、资产、人力资源、時间等一些列seo资金投入与你的收益是不是能给你挣钱?大流量关键字用大气力做上来了,能确保你是赢利的吗?
Every industry can have big flow of key words. The Lord of the web site keywords choose, of course a priority traffic flow, big flow is the cornerstone of the web site selling. From this perspective, as long as the ability to ensure SEO, under the premise of choosing what to key words is not the issue. However great the flow of key words usually divided into two kinds, one kind is real flow, the response of the actual needs of the users, stable and efficient, the competition is normally intense, one kind is false flow, brush with software, a brief period of big flow produce, or an event trigger search volume surge, such as "day television gala sleep elder sister" "liu qian magic revelation" of similar events, can let the key words for weeks time are very high. But, the need for long-term development of the website for, through the traffic to judge keywords are usually not wise practices. Executive power, money, manpower, time and so on a series of seo input and you can let you make money if return? Big flow keywords using the strength to do up, can ensure that you is profitable?

2.过度精确的关键字(Too precise keywords)

怎样考虑关键字的精确水平。举个事例,你是名汽车维修职工,必须北京找这些方面的工作中。“北京汽修技工招聘”就需要比“汽车维修招骋”精确的多。许多公司在投放广告时也会犯那样的不正确。实际上,许多客户在接受到您的信息传播时全是处于被动接受的,记忆力水平比较有限,你觉得有哪一个人要记牢广告宣传中某公司的精确姓名。例如大家企业的网站建设新项目,检索“北京市校园内网站建设”就需要比“北京市网站建设”精确的多,可是检索前面一种的总流量大部分一个月才会造成好多个。越发精确的词越不易操纵总流量的是多少。虽然百度搜索引擎会智能化组成关键字,帮你简单化关键字的难度系数,可是假如你将关键字精准定位得过度精确,反倒因小失大。
How to consider the accurate degree keywords. For example, you are an automobile workers, need to be in Beijing for that. "Beijing automobile mechanic recruitment" is better than "motor repair recruiting" more accurate. Many enterprises in advertisement when also can make such mistakes. In fact, many users at receive your information dissemination are passive reception, memory a limited degree, you said what people will remember the advertisement in the name of a company accurately. Such as our company website construction project, search "Beijing campus website construction" is better than "Beijing website construction" more accurate, but the search former flow basically a month will produce a few. The more accurate word is not easy to control the flow of how much. Although the search engines will be intelligent combine keywords, help you simplify the difficulty of the key words, but if you put the key words positioning too precise, but the loss outweights the gain.

3.以偏概全的关键字(Speculative keywords)

关键字的挑选必须与领域、与客户密切联系,拍脑袋妄想出去的关键字一般难以实现。例如一个英文网站建设企业的网址,你可以想起“英语网站建设”与“英文网站建设”2个关键字的区别吗?假如你挑选了“英文网站建设”也许你的关键字总流量要丧失一大半。不重视客户习惯性和行业规范,即便你想起了,一字之差失之千里。谁可以决策你关键字的用此规则,非常简单的方式便是看一下客户在检索些哪些,看着你的竞争者网址的关键字排名,看着你的领域关键字排名。坚持实事求是,才算是关键所在啊。
Key words choice needs and industry, and the user closely and pat head out of the key words often dream it won't work. For example an English website construction company website, you can think of "English website construction" and "English website construction", the difference between the two key words? If you choose the English website construction "I'm afraid your keywords flow to lose by more than half. Don't respect user habits and industry standards, even if you think about, YiZiZhiCha exact. Who can decide you with this code of keywords, the simplest method is to look at what users search, look at your competition web sit e keywords ranking, see your industry keywords ranking. From the reality, is a hard truth ah.

4.地区性的关键字汽车隔热膜(The regional keywords heat insulation membrane)

许多服务型会在网址中注重地区专有名词,例如“北京市网站建设”“北京市网站建设企业”。大伙儿能够 动手能力来搜索一下,便会发觉百度搜索引擎的一个体制,便是在不一样的地区检索同一个词,出現的排行是不一样的,比如我还在上海与北京另外检索“网站建设”,出去的結果全是本地权重值非常好的网址,而南京本地检索“北京市网站建设”和“北京市网站建设企业”出去的前三名基本一致。这针对很多地区性公司而言较为智能化,省掉大家许多不便,在解决关键字上,能够 空出大量的活力找寻有关行业关键词。
Many service enterprise will be on the site where emphasis on terms, such as "Beijing website construction" "Beijing website construction company". You can begin to search, you will find a mechanism of search engine, which is in different areas of the same word search, appear ranking is not the same, for example I in Beijing and Shanghai and search "website construction", come out, the result is the local weight very good website, and in nanjing local search "Beijing website construction" and "Beijing website construction company" out the top three basic same. This for many local enterprise is intelligent, save us a lot of trouble, in the treatment of the key words, can spend more energy to look for related industry keywords.
  
5.考虑周全的关键字(The key words trying)

考虑周全的关键字一般主要表现为关键字堆积了,许多网址交给技术专业的seo公司而言,一般是各种各样组成,各种各样堆积。权重值当然也隔开的很开。可以说,如今的关键词分析专用工具十分比较发达,一般的seo人员都能寻找绝大多数关键字,随后在挑选的情况下,并并不是一起上最好是。
All the key words of average performance is keywords to stack, many web site to professional seo company, it's usually all kinds of combination, all kinds of fancy phrases. The weight of the open space also is very natural. Can say, now of the keywords mining tool is very developed, general seo personnel can find most of the key words, and then in the screening, and not together the best.
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