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职业编辑须掌握的seo知识

2012-08-05 酷站科技
1.标题务必原創,尽可能带有关键字。
The article title must be original and try to contain keywords.


题目是一篇文章最重要的排行要素,尤其是转截的标题一定要改,由于转截的文章内容即使百度收录了其权重值也是沒有原创文章内容的高,也不会有不错的排行。此刻题目一定要改,题目里要带有关键字。如本文题目是“编写必备的seo专业知识”带有关键字“编写”、“seo”。
Title is an article the most important ranking factors, especially reprint articles title must change, because reprint articles even if the weight is not collected essays on high, also won't have good ranking. By this time title must change, title to contain the keywords. If this article title is "editor will know seo knowledge" containing keywords "edit", "seo".

2.题目要与文章相一致。
Title to the content and consistent.


百度搜索引擎不期待给客户的內容并不是客户想找的。
Search engines do not wish to give the user's content is not users want to find.

3.文章开头(最好是第一到二句话)就需要带有关键字且第一句话要有诱惑力。
The article beginning (best first to two sentences) will contain key words and the first words to attractive.


有两个益处。第一,从客户体验而言关键字会出現在百度搜索的叙述文字里,假如第一段写的很趣味访问者便会去点,由于他好奇心。一样,写的很平平淡淡的叙述访问者会误认为网址没什么看头,虽然这一网址的确很非常值得看。第二,百度搜索引擎从开始爬取本文的情况下就捕获了关键字。
Two advantages. First, from the user experience speaking keywords will appear in the description of the search results in the text, if the first paragraph write very interesting visitors will go to the point, because his curiosity. Also, write very insipid describe visitors will be no mistake that web site to see what, even though the site is really worth watching. Second, search engine crawl from the start of this article when they captured the keywords.

4.关键字开展字体加粗、加连接。
Key words in bold, and links.


把关键字开展字体加粗是告知访问者这个词是这张网页页面的一个关键。一样,百度搜索引擎也会优先选择去找文章内容里带有strong、B标识的关键字,而且了解你的网页页面想表述的核心内容是紧紧围绕这种关键字来进行的。
The key words for bold is told the word is this your visitors a focus of the web pages. Also, the search engines will also go to find the article contains is strong, B labels keywords, and to know that your web page to express is the core idea of the surrounding these keywords to launch.

5.一个关键字出現3到5次。
A key words appear 3 to 5 times.


关键词搜索量太交流会被百度搜索引擎觉得有舞弊行为。但如果是依照一切正常词义逻辑性来撰写文章内容的,关键字出現数次是没危害的。但假如关键字只出現1到2次就可以念头在文章内容的某点再去融进此关键字。
Keyword density is great search engine that cheating is a suspect. But if it is according to the normal logic to write the article of semantic, keywords appear multiple times is no influence. But if keywords appear only 1 to 2 times can idea in the article to go into the keywords somewhere.

6.题目诱惑力。
Title attraction.


这是以客户体验的视角(ueo)去考虑到,发表文章的目地是要有些人去点一下,一个题目是不是有诱惑力能在非常大水平上决策访问者是不是去点一下。(如“韩国整容技术性比中国强吗”那样的题目就比“韩国整容技术性技术领先我国”这一题目有诱惑力)
This is from the point of view of the user experience (ueo) to consider, writing purpose is to someone to click, a title is attractive to a great extent determine whether your visitors to click. (such as "South Korea plastic technology than China's strong?" this title is better than the "South Korea plastic leading technology in China" this headline attractive)

7.文章正文连接。
Text links.


留意二点,一是原文中不必出現锚点链接和详细地址一样的连接。编写技巧、叙述词、修饰词要灵便变化多端,如文章内容出現“网站制作”的连接后,后边就用“网站制作”开展连接。二是导出链接不必过多(实际需看文章内容篇数而定,一般提议出現五个之内的连接)。
Pay attention to two points, one is the anchor text and address don't appear the same link. Editing techniques, and describe word, adjectives to flexibility, such as writing appear "dalian waist liposuction how many money" after the link, behind with the "dalian waist had liposuction cost" link to it. 2 it is import links don't too much (specific should see a paper length and decide, generally recommend that appear within five links).
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