网址如何获得好的排行，并吸引顾客？
How to get good rankings website, and retain customers?

一、网站域名和网址年纪各种因素(Domain name and website age factor analysis)

佳酿越老越香，越老的网址越受百度搜索引擎热烈欢迎。由于一个老的存有较长时间的网址，要比一个新创立的或许会一定会消退的网址，会出现更大的真实度。网址年纪是以域名被百度搜索引擎索造成刚开始起算的。这儿不得不承认一下旧域名的使用价值，假如有一个旧域名沒有被百度搜索引擎处罚过，而且创建了很多的高品质反链，PR值较高，你可以用来建网站得话，那麼，你的网址会具备十分大的SEO优点。
The older wine the more fragrant, the old site by the search engine welcome. Because of the existence of an old longer website, than a newly established may now will disappear website, will have more credibility. Site web site from age domain was search engine index to start the count. Here have to say about the value of old domain name, if there is an old domain name has not been punished search engine, and set up a large number of high quality reverse links, the PR value is higher, you can be taken, site of words, so, your site will have very large SEO advantage.

二、DMOZ和Wikipedia百度百科各种因素(DMOZ and Wikipedia encyclopedia factor analysis)

Dmoz(The Open Directory Project/ODP)是一个人力编写管理方法的网址分类文件目录网址，为全世界上千家的专业分类和许多百度搜索引擎给出的数据。假如你的网址可以登陆到DMOZ.org得话，代表着你能得到上一百多个专业分类的连接。另外，在其他标准同样的状况下，Google的第一页更趋向于交给早已添加Dmoz的网址。自然要添加DMOZ是有规定的，最基础的标准是网址要有丰富多彩技术专业的內容，可以为客户产生与众不同使用价值。
Dmoz (The Open Directory Project/ODP) is an artificial editing management web site classification Directory sites, for global hundreds of classification Directory and many search engines provide data. If your web site to login to DMOZ. Org it, means that you will get hundreds of category links. Meanwhile, in the other terms of the same case, Google's first page more inclined to leave have been added to the site Dmoz. Of course to join DMOZ is of the request, the most fundamental condition is web site should have rich professional content, can bring unique value for the user.

假如你常常“百度搜索”，一定会发觉百科的网页页面常常会排到第一页，Wikipedia百度百科等同于Google的百度百科，你假如试着使用英文的Google检索，一定会发觉Wikipedia百度百科的网页页面常常排在第一页前几个，SEO老前辈石块的那篇名为“瘋狂的wiki百科,瘋狂的Google”的文章内容十分能表明此状况。
If you often "baidu", must find baidu Wikipedia page often row on the first page, Wikipedia is equivalent to Google's encyclopedia Wikipedia, if you try to use English of Google search, must find Wikipedia Wikipedia page often row on the first page of a few before, SEO stone that article entitled predecessors "crazy Wikipedia, crazy Google" article that very this phenomenon.

三、网站内容各种因素(Website content factor analysis)

网址应当有不断持续原創內容，为客户出示与众不同的、高品质的、有使用价值的內容。这才算是排行靠前的压根所属。
Website should have continued original content, to provide users with unique, the high quality, the content of the value. This is essential to the top.

內容在SEO中有哪些危害呢？先讨论一下百度搜索引擎是怎么讲的？
Content: what effect in the SEO? Let's look at search engine say how?

百度搜索在给网站站长的提议中提及：“百度搜索更喜欢与众不同的原創內容。因此，假如您的网站內容仅仅从各部收集拷贝而成，很可能不容易被网站收录。”
Baidu in to head of the advice that "baidu more like unique original content. So, if your site is only a copy from everywhere, very collection may not be baidu included."

Google在系统管理员适用管理中心中提及“在网页页面上出示高质量的內容，尤其是首页。它是您要做的最重要的工作中。”“提升在 Google 百度搜索中的搜索引擎排名的最重要流程之一是保证网址主题鲜明，在这其中包括有关关键词，且关键词应用恰当，可以指出网站内容的主题风格。”
Google in the web site administrator support center mentioned "on a web site, with high quality content, especially home page. This is you have to do the most important work." "Improve Google search results in the website ranking of the most important steps to make your website content is one of rich, in which contains related key words, and the key word used correctly, can indicate the theme of the web site."

Yahoo在“网址排序部位由哪些决策？”一文中把“高品质及丰富多彩的网站内容，yahoo百度搜索引擎喜爱爬取原創的、技术专业的、独特的、更有意义的网页页面。”这话做为方式一。
Yahoo in the "web site are positioned by what decide?" A text of "high quality and rich content, yahoo search engines like grab original, professional, special, meaningful web content." This sentence as a method.

三大百度搜索引擎不谋而合地提及她们钟爱有原創、高质量、丰富多彩、与众不同、技术专业內容的网址，这恰好应了SEO界基本上一致认可得话——网址优化，内容为主。小编发觉许多本人原創blog在百度搜索引擎尤其是Google上都是有非常好的排行主要表现，PR值5之上的个人网站也不在少数。这就表明原創、与众不同、有使用价值、有整体规划的网站内容是百度搜索引擎优化的压根所属。
Three major search engines to one noted that they prefer the original, the high quality, the rich and unique, professional content sites, this is exactly the SEO industry should be almost all agree on them-site optimization, content is king. The author found that many personal original blog search engine especially on Google in all have very good ranking performance, the PR value more than 5 personal blog is not in the minority. This explains original, unique, and value, a planning site's content is the fundamentality of search engine optimization.

当诸多网站站长都会瘋狂地收集，生产制造废弃物网站时刻小心网址被K时，你是不是能够 变换一下构思，独辟蹊径，问一问自身：“我是不是能够 为客户造就有着与众不同、丰富多彩、高质量內容的网站呢？”
When many adsense have both in the mad acquisition, make rubbish site always beware web site was K, whether you can convert thoughts, path, ask yourself: "if I can for users to create have unique, wealth, and high quality content site?"

紧紧围绕热搜词发布一些类似文章是SEO中內容优化的对策，假如你百度权重高些得话，你的网页页面就可以在热搜词查找时排在前面。一些善于搞SEO的门户网便是应用这类对策运用她们网址堆积的高权重值创建了包括很多热搜词的专题讲座，从百度搜索引擎狂揽总流量。
Around the popular keywords published some related articles in the optimization of the content is SEO strategy, if your web site higher weights, if your web page can in popular keywords when retrieving up at the front. Some good at make SEO portal is to use this strategy use their web site set up the accumulation of high weight includes many popular keywords topics, from his season-high search engine traffic.

四、网址内部链接各种因素(Web site chain factor analysis)

SEO的连接基本建设包含内部链接基本建设和反链基本建设两层面，反链基本建设的必要性，大伙儿心照不宣。而针对内部链接基本建设的功效，估算许多网站站长和SEOer盆友也没有造成充足的高度重视。简易而言，内部链接基本建设有以下功效：
SEO link building including the construction and reverse link chain construction two aspects, the importance of the construction of reverse link, no secret. And for the role of the chain in construction, estimates that many webmaster and SEOer friends did not cause enough attention. In simple terms, the chain construction has the following function:

1、内部链接的有效基本建设有利于集中化网址的主题风格，进而使该主题风格的关键关键字在百度搜索引擎中更为具备排行优点。
The reasonable construction in chain contribute to the concentration the theme of the web site, which makes the theme of core keywords in the search engine ranking has more advantages.

2、内部链接的有效基本建设有利于百度搜索引擎搜索引擎蜘蛛发觉大量的网站链接，进而提升网页页面被百度收录的总数，另外有益于PR值的传送。
The reasonable construction in chain to the search engine spiders found more web links, thus increasing the number of web page was collected, and it is helpful to the PR value transfer.

3、内部链接的有效基本建设便捷客户获得基本信息，提升网页页面的点一下频次，进而提升网址的PV数。
Inside the reasonable construction convenient chain user access to relevant information, increases web page clicks, so as to improve the number of website PV.

内部链接基本建设有什么方式呢？下边为大伙儿介绍一下内部链接的几类方式。
In what form to have chain construction? Below to introduce some of the chain in several forms.

1、网址导航：尽可能不必应用FLASH和照片，由于大部分百度搜索引擎没法爬取flash及图片中的文本。
Web site navigation: try not to use FLASH and pictures, because most search engines can't grab FLASH and text contained in images.

2、sitmap：提议一个网站应当有二张sitmap，一张html文件格式的便捷客户看，此外一张xml格式的递交给百度搜索引擎。
The site map: suggest a website should have two pieces of the site map, a HTML users see, another one XML format submitted to the search engines.

3、前后文连接：提升文章内容被点一下的机遇，提升PV数。
Context links: increase the article on the opportunities, improve PV number.

4、面包糠连接：便是例如“主页>频道页>终端设备內容页”的方式。
Bread crumbs links: is such as "home page > > terminal column page content page" form.

5、文章内容排名连接：提升文章内容被点一下的机遇，提升PV数，传送PR值。
The article ran king links: increase the article on the opportunities, improve PV number, transfer the PR value.

6、类似文章连接：提升文章内容被点一下的机遇，提升PV数，传送PR值。
Relevant article link: increase the article on the opportunities, improve PV number, transfer the PR value.

7、文章正文连接：就是指交叉于文章正文中的锚点链接。文章正文连接不可以布局过多，依据內容的是多少布局2—八个为宜。
Text links: it is to point to in the anchor text into text. Text links can't decorate too much, according to how much of the contents of the layout 2, 8 advisable.

8、Tag标识：它是机构归类的一张方式，你能为每章系统日志、照片、影音视频等文档加上一个或好几个TAG，根据加上TAG能够 提高主题风格的关联性和被检索的几率。
Tag Tag: it is a form of organization classification, you can for each entry, pictures, video and other documents add one or more Tag, by adding Tag can enhance the theme of the correlation and the probability of being searched.

五、反链和PR值各种因素：
Reverse links and the PR value factor analysis:

大伙儿了解，反链的品质和总数是决策PR值尺寸的一个最重要要素，而PR值是考量网址必要性的指标值。决策你网址在百度搜索引擎排行主要表现的有二项最基础的要素：一就是你网址的必要性，二就是你网址和关键字的关联性。当好多个网址关联性同样的状况下，必要性较大的那个网址会排在前面。月光博客的反链数有很多，反链品质绝大多数都非常好，PR值为6，百度权重很高，因此在许多关键字的查找上，尽管市场竞争的网页页面有上百万乃至上干万，但它都能有一个好排行。
You know, reverse link the quality and quantity of the PR value is to determine the size of a most important factors, and the PR value is measure site and the importance of the index. Decided to your web site in the search engine ranking the performance are two of the basic factors: the importance of your web site, 2 it is your web site and the correlation of key words. When several web site under the same correlation, importance of the website will biggest up at the front. The moonlight reverse link the number has blog a lot, reverse link quality most are good, the PR value of 6, the website weight is very high, so in many key words on the retrieval, although the competition page millions of even thousands of millions, but it can have a good ranking.

假如说，网站内容是SEO的基本，关键词策略是SEO的关键，那麼反链导进便是SEO的重要了。当大伙儿都会开展SEO时，最终，大比拼的便是谁的反链品质高而且总数多了，由于反链的品质的和总数是决策你网址必要性尺寸的最关键要素。如果你网址站内优化做得类似的情况下，就该全力导进高品质的反链了。
If, say, is the basis of web content SEO, keywords strategy is the core of SEO, then reverse link is the key to import SEO....... When everyone was for SEO, finally, the competition is the reverse links high quality who and quantity, because the quality of the reverse link number and your web site is to decide the size of importance most main factor. When your web site in the station optimization do about of time, the import high quality to reverse the links.

六、客户体验（UE）各种因素
User experience (UE) factor analysis

SEO做的好可以给你的网址产生总流量，UEO（User Experience Optimization）做的好则可以给你吸引客户。
SEO do well for your website can bring flow, UEO (User Experience Optimization) well done, can let you keep users.

这种吸引的客户資源十分珍贵，她们对网址有很高的满意度和粘度，她们会变成你网址的口碑营销者，给你的网址产生源源不绝的客户。Hao123的取得成功在非常大水平上就归功于口碑营销。
These keep users resources very precious, and they have high loyalty to web sites and viscosity, they will become your website's reputation communicators, for your site with continuous users. Hao123 success in much the public benefit from spread.

在这儿，要回应一个定义，很多人都是会觉得网址优化便是SEO，SEO便是网址优化，实际上，网址优化≠SEO，网址优化最少包含百度搜索引擎优化（SEO）和UEO（客户体验优化）两层面。依照互联网营销老前辈冯英健的见解，网址优化也要包含网络运营维护保养优化。
Here, to clarify a concept, many people will think website optimization is the SEO, SEO is site optimization, in fact, site optimization indicates SEO, site optimization include at least search engine optimization (SEO) and UEO (user experience optimization) two aspects. According to the network marketing predecessors FengYingJian point of view, site optimization also include website operation maintenance optimization.

那麼，UEO包含什么內容呢？UEO应包含网址的速率、网站内容的品质、网址作用的便捷性、网站设计、网址的可靠性、网址的安全系数等层面的优化。为了更好地留住你的客户，为了更好地将你的客户转换为顾客，在你对你的网址开展SEO时，是不是应当对你的网址开展UEO呢？
So, what UEO including content? UE O should include the speed of the site, the quality of content, web site function of competence, web page design, the credibility of the web site of the website, security of optimization. In order to keep your users, in order to put your users into the customer, in you on your site for SEO, whether it should be on your site for UEO?

七、运营模式剖析(Profit model analysis)

赢利方法：Google联盟广告 百度搜索主题风格营销推广 门户网通联盟广告
Earnings way: Google alliance AD baidu promotion portal the theme advertising alliance

要是有丰富多彩的总流量做基本，广告宣传收益是十分丰厚的。
As long as there is rich flow as basic, advertising revenue is very considerable.

1、如果你的百度权重充足大（反映在PR值上）时，在许多关键字的检索上，你的网址都能有一个好排行。
When your site weight is big enough (reflected in the PR value), in many key words search, your site will be able to have a good ranking.

2、不管在一切行业，都是有道和术2个方面。道为术之本，术为道的用处，以道驭术，以术得道成仙。SEO之道取决于原創、丰富多彩、与众不同、有使用价值、不断创新的网站内容，SEO秘术有关键词策略、连接对策、题目和Meta优化这些，乃至也有SEO舞弊技术性或曰黑帽优化技术性。一般人都重术而轻道，由于术效果好，而道则效果慢。真实高质量的SEO必须把SEO之道和SEO秘术非常好地融合起來，那样你的网址才可以长期性活得非常好，你的生活才可以过得滋养。
No matter in any field, are youdao decompression two levels. For the word was used and the use of the word, the word to controlling technique, feel to art. The way of SEO is original, rich, unique, and value, constantly updating the site's content, SEO art of keywords strategy, have links, title and Meta optimization strategy, and so on, and even SEO cheating technology or yue black hat technology. The average people heavy art and softly, because art quick effect, and the effect is slow. Really high levels of SEO need to put the word of SEO and SEO art of combined well up, so your site to long-term living well, you can have a good day of moist.

3、SEO能为网址产生总流量，UEO可以吸引浏览量。真实的网址优化最少要包含SEO和UEO两层面。因而，一个达标的承担责任的SEOer要保证坚持不懈SEO和UEO相生相长的网址优化核心理念。
SEO can bring web site traffic, UEO can keep visitors. The real website optimization would include at least SEO and UEO two aspects. Therefore, a qualified responsible SEOer to do insist on SEO and UEO XiangShengXiangChang website optimization idea.

4、假如你的网址够格，请把你的提交网站给DMOZ。
If your web site worthy, please put your website submitted to DMOZ.

5、当大伙儿的网址內部SEO都做得类似时，大比拼便是谁的反链品质高而且总数多了。
When everybody's website internal SEO are almost, who is the reverse link lists high quality and quantity.

6、反链基本建设很重要，内链基本建设一样不可以忽略。
Reverse link building is very important, internal links construction also cannot ignore.

7、內容基本建设是SEO的基本，关键词策略是SEO的关键，连接基本建设是SEO的重要，UEO是SEO的推进。
Content is the foundation of the construction of SEO, keywords strategy is the core of SEO, construction is the key link SEO, UEO is the deepening of SEO.

8、SEO做的比较好的网站的全是一样的，SEO做的不比较好的网站都有各的不一样。
SEO is done good web site is all the same, the bad website SEO each have each different.

9、最终，引入一句话：“要是没有百度搜索引擎，你的网址依然浏览量迎门，那麼你的网址就归属于‘长青树’了。以用户为中心建立网站，而不必朝向百度搜索引擎建立网站，它是变成长青树网址的最高境界。”
Finally, quoted a words: "if no search engine, your site visitors, so you still full of website belong to 'the evergreen tree'....... The customer web site, and don't do for search engines do website, this is the true meaning of evergreen tree become web site."
文中公布于北京市网站建设企业酷站科技http://www.bjkuzhan.com">来源于申明：以上内容一部分(包括照片、文本)来自互联网，若有侵权行为，请立即与本网站联络（010-57218159）。
如没特殊注明，文章均为酷站科技原创,转载请注明来自http://www.bjkuzhan.com/jianzhanzhishi/3871.html